# @thegistca on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DMIR_0fO7IV
- **Gondola URL:** https://gondola.cc/posts/32456442-thegistca-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/23c69ee27c.jpg
- **Posted:** 2025-07-15T13:02:45.000+00:00
- **Account Owner:** The GIST Canada (@thegistca) — https://gondola.cc/thegistca

## Caption

The Portland Fire is BACK! 🔥⁣
⁣
Portland’s WNBA expansion team has unveiled its new name and⁣
brand identity: the Portland Fire. Based in the global epicenter of women’s sports, the Portland Fire is rooted in the resilience, spirit, and passion for sport that defines the Rose City. 🌹⁣
⁣
The Fire brand is bold and modern with a nod to its history. The new brand reflects unapologetic determination and city pride, with every element – from the custom logo and commanding typography to the fire red, brown, blue, and pink palette. 👀⁣
⁣
The brand launch follows a major franchise milestone as the team recently announced it surpassed 10,000 season ticket deposits, putting the Fire on pace to surpass previous WNBA season ticket deposit records. 📈⁣
⁣
How do you feel about the name, GISTers? 🤩 #thegist ⁣
⁣
#womenssports #thisgistin #basketball #wnba #wnbaportland #portlandfire #sportsbiz

## Stats

- **Views:** 0
- **Likes:** 380
- **Shares:** 0
- **Comments:** 2

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| The GIST Canada | @thegistca | https://gondola.cc/thegistca | Sports Media Outlet |

## Tags

portlandfire, thisgistin, sportsbiz, womenssports, basketball, wnba, wnbaportland, thegist

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