# @davidjbrickley on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=8sDd2KmNStM
- **Gondola URL:** https://gondola.cc/posts/32688523-davidjbrickley-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/f94d84e7f8.jpg
- **Posted:** 2025-07-22T15:00:10.000+00:00
- **Account Owner:** David Brickley (@davidjbrickley) — https://gondola.cc/davidjbrickley

## Caption

🎙️🌴 Recorded at Sport Beach during the Cannes Lions Festival

David Brickley sits down with Kasidee Karsten, Director of Player Marketing at the NFLPA, for a wide-ranging conversation on athlete partnerships, storytelling, and how brands can stop missing the mark.

🔥 Topics include:
--The real reason some athlete-brand deals fall flat
--Why followers are a distraction—and what actually drives engagement
--How fandom powers everything from Chipotle orders to Madden covers
--The future of creator x athlete content
--Why brands need to think beyond social and into experiences

If you're a marketer, brand lead, or agency working with athletes, this is a must-watch playbook on what actually works.

#NFLPA #AthleteMarketing #VoicesOfSportBeach #BusinessOfSocial #SportsMarketing #CannesLions #SportBeach

📬 Sign up for David’s monthly newsletter—Real insights, bold strategies, and the smartest plays in social delivered to your inbox 👉  https://www.stndigital.com/db/

Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital
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STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.
          ➡Check us out: https://www.stndigital.com/
          ➡Get in touch with our team: https://www.stndigital.com/contact/

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Want more insights? Follow David:

TikTok: https://www.tiktok.com/@davidbrickley
X: https://twitter.com/DavidjBrickley
LinkedIn: http://www.linkedin.com/in/brickley
Instagram: http://instagram.com/davidjbrickley
Facebook: https://www.facebook.com/davidjamesbrickley

Listen to Business of Social on:

Apple Podcasts:  https://podcasts.apple.com/us/podcast/business-of-social/id1328600108
Spotify: https://open.spotify.com/show/5qfh51SHCGBOa3o4Mebaix

## Stats

- **Views:** 46
- **Likes:** 0
- **Shares:** 0
- **Comments:** 0

## Tags

businessofsocial, voicesofsportbeach, sportbeach, sportsmarketing, athletemarketing, nflpa, canneslions

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