# @forbes on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DMqVzjNPZZq
- **Gondola URL:** https://gondola.cc/posts/32785912-forbes-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/ca229d7f5a.jpg
- **Posted:** 2025-07-28T18:30:10.000+00:00
- **Account Owner:** Forbes (@Forbes) — https://gondola.cc/Forbes

## Caption

#Target is pulling the plug on its decade-old #pricematch guarantee, originally touted as a cornerstone of its value promise. When introduced in 2013, then-CEO Gregg Steinhafel said it would give shoppers confidence that they could “shop at Target every day for the best value in retail.” Now, Target is effectively ending its best-value-in-retail promise and conceding a critical competitive edge to #Amazon and #Walmart.

Continue reading at the link in our bio. (Photo: Gary Hershorn via Getty Images)

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- **Likes:** 2,152
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- **Comments:** 105

## Tags

target, pricematch, amazon, walmart

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