# @fcbglobal on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DMshKCCN4iY
- **Gondola URL:** https://gondola.cc/posts/32857729-fcbglobal-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/b4f6cd087f.jpg
- **Posted:** 2025-07-29T14:47:44.000+00:00
- **Account Owner:** FCB (@fcbglobal) — https://gondola.cc/fcbglobal

## Caption

Talk about ‘rising to the occasion’… 🍆
 
Every year, hundreds of penises are graffitied onto the race route of letourdefrance. It’s a constant battle for organisers who have employed a dedicated team to try to paint over the markings before they’re captured by the world’s press reporting on the race. 
 
This year, skodagram and fcbldn made a ballsy move and turned the penises into a promotion for the letourfemmes. 
 
Working with artists cecile.dormeau and erinaniker, and globalstreetart, the team drove around the route in a special support car - which became Škoda’s 221st support car in the race - to convert the saucy scribblings at stage 19 in the mountains into eye-catching designs to get more eyes on the women’s race. 

And it worked 👀 The artwork was featured on live TV coverage, with global commentators talking about the initiative and driving viewers to watch the Femmes 🚴‍♀️🚴‍♀️🚴‍♀️
 
#WatchTheFemmes #TourDeFranceFemmes #TourDeFrance #NeverFinished

## Stats

- **Views:** 0
- **Likes:** 96
- **Shares:** 0
- **Comments:** 2

## Tags

tourdefrance, tourdefrancefemmes, neverfinished, watchthefemmes

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