# @worldbranddesignsociety on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DMuJrgvMG8K
- **Gondola URL:** https://gondola.cc/posts/32857731-worldbranddesignsociety-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/c57ce461e1.jpg
- **Posted:** 2025-07-30T06:01:07.000+00:00
- **Account Owner:** World Brand Design Society (@worldbranddesignsociety) — https://gondola.cc/worldbranddesignsociety

## Caption

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Derek&Eric derekanderic - Innocent Drinks Reclaims Heritage With New Packaging Design in Collaboration With Derek&Eric
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innocent, the UK’s leading fruit drink brand, has revealed a refreshed packaging identity in collaboration with independent branding agency Derek&Eric and strategist Silas Amos.
The new design simplifies and strengthens the brand’s visual system, reclaiming its iconic heritage and restoring standout shelf presence with a bold return to its roots. The work is rolling out nationwide, unifying the brand under one cohesive and confident design system.
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#rebranding #redesign #branding #brandidentity #branddesign #graphicdesign #illustration #typography #packagingdesign #labeldesign #worldbranddesign #worldbranddesignsociety

## Stats

- **Views:** 0
- **Likes:** 391
- **Shares:** 0
- **Comments:** 5

## Tags

illustration, redesign, packagingdesign, labeldesign, brandidentity, worldbranddesign, rebranding, branding, worldbranddesignsociety, graphicdesign, branddesign, typography

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