# @thegistusa on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DM0T8X81Oxl
- **Gondola URL:** https://gondola.cc/posts/32876260-thegistusa-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/d06432b22e.jpg
- **Posted:** 2025-08-01T15:26:23.000+00:00
- **Account Owner:** The GIST USA (@thegistusa) — https://gondola.cc/thegistusa

## Caption

Tapped in before tip-off. 🏀⁣
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Season two of Overtime Select — the high school girls’ basketball tournament launched by Gen Z sports brand Overtime (OT) last year — tips off on Saturday. We chated with OT about its growth numbers and the ROI for brands that want to capitalize on the next generation of women’s basketball stars. Here's a recap. 🤝⁣
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Since its launch, OT Select has seen outsized engagement on YouTube and TikTok. The brand’s longform YouTube videos have 4x more views and engagements per video than the average longform video in U.S. sports media, and its TikTok content is 2.5x more engaging than average on the platform. 📈⁣
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It’s not just that OT Select is growing — it’s who it's reaching that’s a selling point for brands. According to OT, 75% of OT Select followers are under 25, meaning brands activating in this space are reaching the next generation of sports fans. 👀⁣
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Additionally, this gives brands an opportunity to partner with athletes before they enter college and eventually make the big leagues. 👏⁣
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Adidas, E.l.f., Gatorade, State Farm, and Invisalign are among the brands partnering with OT Select athletes to reach younger audiences. With Gatorade’s history in high school sports and State Farm’s investment in women’s hoops, it’s a natural fit. And with an estimated 50 to 70% of teens expected to straighten their teeth, featuring Invisalign makes perfect sense. Say cheese. 😁⁣
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For more sports biz news like this, subscribe to our free, 3x-weekly sports biz newsletter over at the #linkinbio! 💌 #thegist ⁣⁣
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#womenssports #basketball #sportzbiz #womensbasketball ⁣

## Stats

- **Views:** 0
- **Likes:** 266
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## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| The GIST USA | @thegistusa | https://gondola.cc/thegistusa | Sports Media Outlet |

## Tags

womenssports, basketball, womensbasketball, sportzbiz, linkinbio, thegist

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