# @hypewhip on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DMyrifwy2_S
- **Gondola URL:** https://gondola.cc/posts/32882221-hypewhip-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/c32146cb83.jpg
- **Posted:** 2025-08-01T00:13:54.000+00:00
- **Account Owner:** HYPEWHIP (@hypewhip) — https://gondola.cc/hypewhip

## Caption

⚽️🇰🇷 As part of its “Scary Good” campaign in Seoul, Nike destroyed a BMW E60 5 Series by staging a massive football crashing down on the car, crushing its roof and cracking the pavement around it. 

The stunt was designed to symbolize the brand’s rejection of traditional luxury and embrace of gritty, street-level energy tied to its Toma Street Football Tournament.

The bold installation quickly went viral, sparking debate among car enthusiasts and reinforcing Nike’s disruptive marketing approach.

What are your thoughts? 🤔💭

Featuring Media From Nike

#bmw #bmwe60 #e60 #nike #korea

## Stats

- **Views:** 0
- **Likes:** 67,161
- **Shares:** 0
- **Comments:** 701

## Tags

e60, bmwe60, korea, nike, bmw

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