# @forbes on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DM7058et5t5
- **Gondola URL:** https://gondola.cc/posts/33003143-forbes-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/6180df5df3.jpg
- **Posted:** 2025-08-04T13:29:00.000+00:00
- **Account Owner:** Forbes (@Forbes) — https://gondola.cc/Forbes

## Caption

For years, the formula for online business success was simple: Climb the search rankings in Google and/or shell out for ads on the dominant search site to drive traffic. But #Google’s #AIOverviews, rolled out in May 2024, are dramatically cutting clicks to websites by delivering answers, instead of links, at the top of the search page.

Knowledge-driven businesses—consultancies, publishers, and e-learning platforms—have felt it first. Local outfits—think diners, plumbers, or carpenters—have mostly yet to feel the pain, as their customers arrive through location-based searches. But time is running short for them too, warn search engine optimization (#SEO) consultants who work with #smallbusinesses.

Read the full story at the link in our bio. forbescreative (Illustration: Macy Sinreich for Forbes; Images by Pacharawi Imsuwan; Malte Mueller via Getty Images)

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- **Comments:** 6

## Tags

aioverviews, smallbusinesses, google, seo

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