# @thewrap on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DM_WYKPyP6o
- **Gondola URL:** https://gondola.cc/posts/33023062-thewrap-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/e9e704edd9.jpg
- **Posted:** 2025-08-05T22:19:07.000+00:00
- **Account Owner:** The Wrap (@thewrap) — https://gondola.cc/thewrap

## Caption

In 2019, Disney CEO Bob Iger launched #DisneyPlus as a key part of his legacy, aiming to turn Disney into a tech and streaming leader. The platform debuted with legacy titles like #TheMandalorian and leaned on Pixar for fresh content and eventually sending originals like #Soul, #Luca and #TurningRed straight to streaming.

By 2023, even the New York Times declared #Pixar “damaged as a big-screen brand,” with analysts blaming Disney+ for devaluing its theatrical appeal. Now, like #Marvel and #Lucasfilm, Disney is pulling back on Pixar content made just for streaming.

📸: Lucasfilm, Disney
✍️: drewtailored 

🔗 link in bio for more on this story.

## Stats

- **Views:** 0
- **Likes:** 177
- **Shares:** 0
- **Comments:** 5

## Tags

pixar, disneyplus, soul, marvel, lucasfilm, themandalorian, luca, turningred

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