# @cowmissing on YouTube - **Type:** Video - **Original URL:** https://youtube.com/watch?v=s57tsclmBG0 - **Gondola URL:** https://gondola.cc/posts/33215274-cowmissing-youtube - **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/a319a8844d.jpg - **Posted:** 2025-08-08T04:46:07.000+00:00 - **Account Owner:** Cow Missing (@CowMissing) — https://gondola.cc/CowMissing ## Caption LOS ANGELES (March 3, 2025) — The Los Angeles Tourism & Convention Board (Los Angeles Tourism) has unveiled its new “We Love LA” campaign, debuting a vibrant commercial and creative assets that spotlight the city’s authentic experiences. Designed to welcome visitors into the heart of Los Angeles, the campaign showcases the city’s diverse attractions, dynamic culinary scene, outdoor adventures, and world-class sports and entertainment. The spot, which will air in key international markets, features a nod to Randy Newman’s iconic anthem, I Love L.A. “The start of this year has been incredibly challenging for our community,” said Adam Burke, President & CEO of Los Angeles Tourism. “As we look toward recovery, our commitment remains with the 543,000 Angelenos and more than 1,000 local businesses that depend on tourism. The best way to support our city, keep businesses thriving, and sustain our community is to book a trip to the City of Angels — whether for leisure, business, or events.” Drawing inspiration from Newman’s classic tune — often heard during home team celebrations — the “We Love LA” campaign invites audiences to experience a perfect day in Los Angeles. The campaign will appear on paid media platforms in major U.S. markets, including New York, Chicago, Houston, Dallas, Atlanta, Philadelphia, Washington, D.C., Boston, and Seattle, as well as internationally in Australia, France, Mexico, South Korea, Japan, and the United Kingdom. “‘We Love LA’ isn’t just a slogan — it reflects the passion, optimism, and dedication we have for our community,” Burke added. “As one of America’s primary gateways, Los Angeles is ready to roll out the red carpet for visitors from around the world and play our part in the city’s recovery.” Created by Los Angeles Tourism’s Creative Director, Shelley Leopold, and director Matt Baron of award-winning production company Partizan, the ad captures the city’s vibrant spirit through Baron’s signature cinematic style. “Los Angeles is one of the world’s most inclusive and welcoming communities,” said Bill Karz, Senior Vice President, Brand & Digital Marketing. “The ‘We Love LA’ campaign is a heartfelt love letter to the City of Angels — celebrating its authentic culture, unforgettable experiences, and enduring civic pride. We’re proud to share it with the world.” In keeping with Los Angeles Tourism’s community-first mission, the campaign features local Angelenos as ambassadors, with iconic cityscapes as backdrops: Earvin “Magic” Johnson – Basketball legend & Los Angeles Dodgers Co-Owner; Lil Buck – Dancer; Mister Cartoon & Lefte – Artists; Tonantzin Carmelo – Tongvan actress; Javier Cabral – Food journalist & LA Taco editor; Robert Vargas – Muralist; Raul Ortega – Owner, Mariscos Jalisco food truck. With significant developments underway — from the modernization of Los Angeles International Airport to the construction of the Lucas Museum of Narrative Art — and landmark events on the horizon including NBA All-Star 2026, the 2026 U.S. Women’s Open Championship, FIFA World Cup 26, Super Bowl LXI (2027), and the 2028 Olympic & Paralympic Games, Los Angeles Tourism is poised to harness the city’s momentum and showcase it on the global stage in the years ahead. Los Angeles Tourism & Convention Board (Los Angeles Tourism) is the official, non-profit tourism promotion organization for the City of Angels, and the ultimate resource for where to stay and play in the LA area. With its mission to improve the quality of life for all Angelenos through the economic and community benefits of tourism, LA Tourism is proud to support more than 1,000 local businesses that depend on tourism for their livelihoods. Los Angeles is a dynamic, ever-evolving destination where diversity thrives, and everyone is welcome. Discover the true LA by exploring its more than 30 culturally rich neighborhoods, each one offering a distinct vibe. LA is home to more than 300 days of warm sunshine, 75 miles of idyllic shoreline, more museums and performing arts venues than any other U.S. city, and an innovative culinary scene led by influential tastemakers. A global creative capital and the epicenter of the sports universe, LA presents limitless possibilities for visitors from around the world. Production: Partizan Director: Matt Baron © 2025 Los Angeles Tourism & Convention Board. All rights reserved (https://www.discoverlosangeles.com/) Posted for entertainment and educational purposes only. No copyrights were infringed. All works are the property of the company listed above. Please do not reproduce without their expressed written consent. #DiscoverLA #LosAngeles #Visitor #Vacation #Holiday #Travel #EveryoneIsWelcome #LATourism #VisitorsCenter #Hollywood #UniversalStudiosHollywood #Angeleno #EagleRock #LAX #ilovela #welovela #CowMissing ## Stats - **Views:** 347 - **Likes:** 14 - **Shares:** 0 - **Comments:** 1 ## Tags discoverla, welovela, hollywood, ilovela, universalstudioshollywood, cowmissing, travel, vacation, holiday, everyoneiswelcome, visitor, angeleno, visitorscenter, lax, latourism, losangeles, eaglerock --- Copyright (c) Gondola