# @insiderfood on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DNEV2LdMCdj
- **Gondola URL:** https://gondola.cc/posts/33450642-insiderfood-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/20f5b5fad3.jpg
- **Posted:** 2025-08-07T20:50:44.000+00:00
- **Account Owner:** Insider Food (@insiderfood) — https://gondola.cc/insiderfood

## Caption

McDonald's has emphasized the importance of bringing back a cheap fan favorite, as the fast-food industry tries to get low-income consumers back through the door.

CEO and chairman Chris Kempczinski told investors Wednesday that "re-engaging the low-income consumer is critical." The restaurant giant reintroduced $2.99 Snack Wraps last month after a nine-year hiatus.

Kempczinski said on the call for its second-quarter earnings that visits from "low-income" consumers had declined across the fast-food industry.

These customers "typically visit our restaurants more frequently than middle and high-income consumers," he added.

Head to the link in our bio to read more about the importance of bringing back a cheap fan favorite at McDonald's.

Story by Katherine Tangalakis-Lippert and Nora Redmond

(Credit: Getty Images)

#mcdonalds #fastfood #snackwrap

## Stats

- **Views:** 0
- **Likes:** 1,274
- **Shares:** 0
- **Comments:** 54

## Tags

fastfood, snackwrap, mcdonalds

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