# @entrepreneur on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DN1LOqeZC7j
- **Gondola URL:** https://gondola.cc/posts/33742066-entrepreneur-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/f32f01a9bb.jpg
- **Posted:** 2025-08-26T20:01:01.000+00:00
- **Account Owner:** Entrepreneur (@entrepreneur) — https://gondola.cc/entrepreneur

## Caption

This month, CLA (@lifeatcla) and Entrepreneur spotlight an incredible business from our inspiring community. Meet NuGen Packaging (@nugen_packaging), proving how decades of experience and an urgent purpose create powerful change.

It started with a family dinner challenge. Founder Marta Sylvester's high school son looked across the table and challenged her generation not to wait for his to fix the climate crisis. That moment stayed with her. Drawing on 30+ years in packaging and childhood lessons from resourceful women who "reused everything and wasted nothing," she founded NuGen to help brands transition away from plastic toward smarter, sustainable alternatives.

Her mission is clear: Make sustainable packaging practical, beautiful and accessible for every brand, regardless of size or complexity. From recyclable aluminum bottles to PCR plastics and paper-based solutions, NuGen proves sustainability doesn't mean compromising performance or aesthetics.

What sets them apart? Their collaborative, consultative approach. "We don’t just sell packaging; we become a strategic partner to our clients," Marta explains. When one client insisted on a paper tube for vitamin supplements, NuGen didn't just say no, they guided them toward a custom aluminum solution that delivered sustainability goals while preserving product freshness.

CLA has been a trusted advisor for growth, acting as NuGen’s outsourced finance team, improving cash flow visibility and providing tested budget planning. With CLA's guidance, they've scaled responsibly while staying focused on their sustainability mission.

Learn more about CLA and how they can help your small business prepare for success: https://entm.ag/CLAConnect

#BusinessSpotlight #SustainablePackaging #CLA #SmallBusiness #EnvironmentalImpact

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## Tags

sustainablepackaging, smallbusiness, environmentalimpact, businessspotlight, cla

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