# @theshaderoom on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DN6wnqhDBmG
- **Gondola URL:** https://gondola.cc/posts/33838736-theshaderoom-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/dec25d9000.jpg
- **Posted:** 2025-08-29T00:04:05.000+00:00
- **Account Owner:** The Shade Room (@TheShadeRoom) — https://gondola.cc/TheShadeRoom

## Caption

When you’re building a visionary brand like baskandlatherco, sometimes the boldest move is knowing when not to follow the crowd 👏🏾✨#BaskAndLatherPartner
baskandlatherco CEO, Shaina Rainford, sat down with #WayUpWithAngelaYee to break down why Bask and Lather Co hasn’t jumped into retail just yet, and how staying strategic, intentional, and ahead of the curve is what makes her a true visionary leader. 

Bask and Lather Co was just named one of America’s fastest growing companies on the INC 5000 list and they are a debt-free and investor free company. This is what it looks like to grow smart, scale strong, and protect the vision! 

#BaskAndLatherCo

## Stats

- **Views:** 497,934
- **Likes:** 25,386
- **Shares:** 0
- **Comments:** 1,044

## Tags

wayupwithangelayee, baskandlatherpartner, baskandlatherco

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