# @suremagazine on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DOCnI55gZvX
- **Gondola URL:** https://gondola.cc/posts/33935107-suremagazine-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/89ac294ed8.jpg
- **Posted:** 2025-09-01T01:14:42.000+00:00
- **Account Owner:** Sure Magazine (@suremagazine) — https://gondola.cc/suremagazine

## Caption

FROM PARIS (AND JON) WITH LOVE: KARL LAGERFELD’S FW25 VISION

Karl Lagerfeld’s FW25 campaign is a striking homage to timeless glamour with a distinctly modern twist. At its heart stand two icons: Paris Hilton and Jon Kortajarena, chosen as the new faces of the brand. Far from being a nostalgic tribute, the campaign marks a bold reimagining of the label’s DNA, grounded in its founder’s unmistakable aesthetic.

Photographed by the ever-brilliant Chris Colls, the campaign plays with Lagerfeld’s signature visual codes — monochrome palettes, razor-sharp silhouettes, and a sense of unapologetic confidence. Paris channels Karl himself with surprising ease, while Jon brings sharp elegance, offering a masculine counterpoint that feels equally fashion-forward.

From concept to execution, the entire creative team delivers a message of continuity and reinvention. Paris doesn’t just wear Karl Lagerfeld — she becomes it. Jon, meanwhile, lends depth and edge, embodying the spirit of Choupette in a clever narrative twist.
‘From Paris (and Jon) with love’ isn’t just a tagline — it’s a statement. One that reaffirms the house’s enduring relevance and invites a new audience to fall in love with Karl Lagerfeld all over again.

Hero: parishilton & chriscolls 
About: karllagerfeld 
Editor of article: suremagazine 
With: surekorea 

#karllagerfeld #parishilton #chriscolls #suremagazine #oodt #surekorea #newcollection

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## Tags

parishilton, oodt, surekorea, newcollection, chriscolls, suremagazine, karllagerfeld

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