# @forbes on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DOGoNzhj-qR
- **Gondola URL:** https://gondola.cc/posts/33954442-forbes-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/55f6e7b924.jpg
- **Posted:** 2025-09-02T14:41:11.000+00:00
- **Account Owner:** Forbes (@Forbes) — https://gondola.cc/Forbes

## Caption

On a rainy July morning in a plush Amsterdam suburb, Nathan Xu has camped out at an Italian coffee shop for a full slate of meetings. Smiling, he asks if he can record our conversation and clips a slim memory stick-sized device to his shirt.

With just a click, the pill-shaped gadget starts recording, transcribing and summarizing everything he says — and everything anyone around him says too. The device, made by Xu’s San Francisco and Shenzen, China-based startup Plaud, can store up to 20 hours of recordings, turning that into searchable transcripts by connecting its #microphones with Plaud’s own software and a bundle of #AI tools like #ChatGPT.

Dubbed the #NotePin, the gadget has found a fast growing audience. Since launching in 2023, Xu has sold over 1 million such devices to #doctors, #lawyers, and other overworked folks with long days and short memories.

That makes #Plaud an early front-runner in the race to move artificial intelligence tools out of your phone or laptop and onto your body. Continue reading at the link in our bio. (Photo: Gareth Brown for Forbes)

## Stats

- **Views:** 0
- **Likes:** 1,322
- **Shares:** 0
- **Comments:** 15

## Tags

doctors, lawyers, plaud, microphones, ai, chatgpt, notepin

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