# @elfcosmetics on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DOBnv9akaz5
- **Gondola URL:** https://gondola.cc/posts/33954617-elfcosmetics-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/8115e5726e.jpg
- **Posted:** 2025-08-31T16:04:15.000+00:00
- **Account Owner:** e.l.f. Cosmetics (@elfcosmetics) — https://gondola.cc/elfcosmetics

## Caption

Soft serve, hard launch! 🍦 NEW Glow Reviver Melting Lip Balm in Vanilla Soft Serve drops September 3 at 9 AM PT / 12 PM ET on elfcosmetics.com and the e.l.f. app! 🤭

Why you’ll love it:
🍦 Same, buttery soft formula you love that hydrates and smooths
🍦 Rich gloss that goes on clear!
🍦 Formulated with 10% hydrating butters for soft, supple lips
🍦 Mouthwatering Vanilla Soft Serve flavor
🍦 Get 2 of ours for even LESS than 1 of theirs

Set your alarms and check out our link in bio to be notified when it drops! ⏰

🇺🇸: Coming online to ultabeauty, targetstyle, and amazon September 5, Coming online to walmart and cvspharmacy September 12, Coming to walgreens winter 2025, Coming in-store to ultabeauty, targetstyle, cvspharmacy and walmart winter 2025
🇨🇦: Coming online to amazonca September 5, Coming online to shoppersbeauty September 22 and in-store winter 2025, Coming online to walmartcanada fall 2025 and in-store early 2026
🇬🇧: Coming to bootsuk winter 2025, Coming online to amazonuk early 2026
🇲🇽: Coming to sephoramx fall 2025
🌍: Coming to douglasitalia, etos, mein_rossmann, kruidvat, kruidvat.belgie, amazonde, amazon.it, amazon.nl and amazon.belgium early 2026

#VanillaSoftServe #GlowReviverMeltingBalm #elfcosmetics

## Stats

- **Views:** 68,337
- **Likes:** 10,506
- **Shares:** 0
- **Comments:** 301

## Tags

vanillasoftserve, elfcosmetics, glowrevivermeltingbalm

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