# @lovestrangelove on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DDoHIBjTxc4
- **Gondola URL:** https://gondola.cc/posts/33969677-lovestrangelove-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/6cc3a42446.jpg
- **Posted:** 2024-12-16T05:00:48.000+00:00
- **Account Owner:** StrangeLove (@lovestrangelove) — https://gondola.cc/lovestrangelove

## Caption

The first goal of the Lo-Cal Soda design process was to envision a whole new generation of soda. The second was to emotinally cripple our design agency marxdesign.co.nz

Building on lessons from the mixers, we developed a design strategy: “Borrow from the past, modify for the future.” The bottle shape is inspired by 1960s soda silhouettes, modernised with product design cues from Braun, striking a balance between nostalgia and contemporary style. The graphic treatment leans into emotive abstraction, while the self-deprecating tone of voice adds a bold, unexpected twist to the design — unique, playful, and unforgettable.

2. Introducing a new, old generation of soda.

3. And from the ashes rose a lighter, cleaner and more refreshing take on soda.

4. Ribbed, for your pleasure. Touch it now.

5. Contemporary Lo-Cal shapes translate in to compelling & clean design elements when styling photography.

6. The new The Passionfruit Lo-Cal Soda. Half a passionfruit adorns the front of the label in all its purple glory. Fun fact: our founder HATES purple. So obviously we had to make this one as purple as possible.

7. Larry the lemon crusher's face cannot be shown for legal reasons.

8. Larry did it.

9. *Please consume 14 basketballs responsibly

10. Our photography strategy is ''how much junk from the op shop that smells like death and cigarettes can we fit into one photograph.'' Turns out, a lot.

#PackagingDesign #DrinkDesign #CreativePackaging
#GraphicDesign #DesignInspiration #BrandingDesign

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## Tags

drinkdesign, packagingdesign, brandingdesign, creativepackaging, designinspiration, graphicdesign

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