# @hyperallergic on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DMaUVrrsJfb
- **Gondola URL:** https://gondola.cc/posts/33969789-hyperallergic-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/05109b1309.jpg
- **Posted:** 2025-07-22T13:09:27.000+00:00
- **Account Owner:** Hyperallergic (@hyperallergic) — https://gondola.cc/hyperallergic

## Caption

These days, everyone is trying to go viral, but when it comes to herpes, there’s still a lot of associated shame and depression. A recent ad campaign by the New Zealand Herpes Foundation is calling for the destigmatization of the condition with a clever and humorous mission: to make New Zealand the “best place” to have herpes. 

Retro visuals like postcards and posters, all evoking a sense of yesteryear travel imagery, wrap around a dedicated website that offers a five-part destigmatization course with short informational videos about the virus. The campaign employs filmstock and Viewfinder-esque tableaux to complete the picture of nostalgic vacation ephemera. 

Read the full story by mobilehomesteader at the link in bio.
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All images courtesy the New Zealand Herpes Foundation

#Herpes #NewZealand

## Stats

- **Views:** 0
- **Likes:** 819
- **Shares:** 0
- **Comments:** 11

## Tags

herpes, newzealand

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