# @itsnicethat on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DMa4NxNI_dG
- **Gondola URL:** https://gondola.cc/posts/34004335-itsnicethat-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/8ec98417bf.jpg
- **Posted:** 2025-07-22T18:34:38.000+00:00
- **Account Owner:** It's Nice That (@itsnicethat) — https://gondola.cc/itsnicethat

## Caption

Is women’s football reforming the visual culture of sport?

With grassroots clubs paving the way for more experimental kits, logos and ethos, and top players starting their own creative studios – it’s hard to refute women’s football as a space of innovation. The sports emergence from the margins has led to a more inclusive, DIY and personality-led visual culture. Today, alongside the relentless dedication of coaches, fans, former players, grassroots clubs, and supporters who have long championed the cause, players are leading a rebellion, redefining strength, ambition, values, and culture on their terms, both on and off the pitch.

This video is based on the brilliant words of GemFletcher - to read her article in full head on over to the link in our bio. 

A special thanks to: 
caitoppermann 
hollygilbertson 
lydiabirgani 
baes_fc 
whippets_fc 
amiciziastudios 
wendyhuynh 

#WomensFootball #Lionesses #Euros2025 #CultureReboot #Sports #DesignInSports

## Stats

- **Views:** 39,953
- **Likes:** 4,896
- **Shares:** 0
- **Comments:** 45

## Tags

lionesses, designinsports, sports, euros2025, womensfootball, culturereboot

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