# @buffet.digital on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DLQmFuATcYz
- **Gondola URL:** https://gondola.cc/posts/34006213-buffetdigital-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/3439994067.jpg
- **Posted:** 2025-06-23T22:00:00.000+00:00
- **Account Owner:** Buffet (@buffet.digital) — https://gondola.cc/buffet.digital

## Caption

IN SERVICE FOR SQUARE: GRAPHIC DESIGN AND VISUAL IDENTITY

squareau’s POS tools help put hospo first. Buffet was tasked with dreaming up a Masterclass series that would help the brand stay at the top of the essentials list for F&B owners. 

Inspired by the written labels found in commercial kitchens, we created a custom lockup for the IN SERVICE logo, manipulating Square’s house font to have a thick, slanted and slightly textured effect, as though quickly written by the Sharpie tucked behind a chef’s ear. Authentic to the hospitality environment while maintaining brand recognition.

Read the full case study at the link in bio. 

Client: squareau
Agency: buffet.digital
Strategy + Creative Direction: notkaleela
Copy: notkaleela, moremccomas, rosehow
Graphics + Logo: nathalierolando
Stills: nik_to
Stills Assistants: robertwilliam.exe bruno__stefani
Stills (Chae): parkerblain
Video + Edit (Chae, Bar Copains, Lead Gen): dexterkim_, _bellawild
Video + Edit (Tom Mark Henry, Fabbrica, Calibrate Coffee): tomanlezark
Production: taylorsilk, gem_mer
With thanks to remy.webb

#thisisbuffet

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