# @plotworkspace on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DCR_h5Ex_hv
- **Gondola URL:** https://gondola.cc/posts/34008774-plotworkspace-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/a2277dd24e.jpg
- **Posted:** 2024-11-12T18:27:04.000+00:00
- **Account Owner:** Plot (@plotworkspace) — https://gondola.cc/plotworkspace

## Caption

The sephora sale just ended—who were the REAL brand winners?

I analyzed 3,385 ORGANIC videos on TikTok and Instagram about the Sephora Sale #sephorahaul and created a report to find the true winners. Here’s what I found:

Top 3 Brands by Organic UGC (Oct 25 - Nov 9):

charlottetilbury - 605 posts Star product: Airbrush Flawless Setting Spray
makeupbymario - 498 posts Star product: SoftSculpt Transforming Skin Enhancer
hourglasscosmetics - 496 posts Star product: Airbrush Flawless Setting Spray

Top 3 Brands by Organic Video Views (Oct 25 - Nov 9):

Charlotte Tilbury - 37M views Star product: Pillow Talk Lipstick + Liner
Makeup by Mario - 33.1M views Star product: SoftSculpt Transforming Skin Enhancer
patricktabeauty - 30.9M views Star product: Headlines Double-Take Blush Duo

It makes me wonder...what’s more important for a brand: total UGC or video views?

The most surprising was natashadenona ranked 9th in total video views (25.1M) while placing 40th in total Sephora Sale UGC—showing a significant gap between viewership and content creation.

Comment “Sephora” to access the report. 

#sephorahaul #producthaul #sephora #makeupbymario #sephorasalepicks #hourglasscosmetics #summerfridays #summerfridayslipbalm #sale #salebeauty #diorbeauty #diorforever #fentybeauty #fenty #patrickta #patricktabeauty #rarebeauty #sephorasavingevent​​​​​​​​​​​​​​​​ #branding #marketing #socialmediamanager

## Stats

- **Views:** 232
- **Likes:** 25
- **Shares:** 0
- **Comments:** 5

## Tags

sephorahaul, salebeauty, hourglasscosmetics, diorbeauty, rarebeauty, sephora, branding, fentybeauty, sale, socialmediamanager, sephorasalepicks, patrickta, producthaul, summerfridayslipbalm, summerfridays, sephorasavingevent, diorforever, makeupbymario, fenty, marketing, patricktabeauty

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