# @thewrap on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DOHcENkFVig
- **Gondola URL:** https://gondola.cc/posts/34018698-thewrap-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/2f8c7dcc25.jpg
- **Posted:** 2025-09-02T22:15:03.000+00:00
- **Account Owner:** The Wrap (@thewrap) — https://gondola.cc/thewrap

## Caption

#WrapPRO: TheWrap’s media editor Brian Lowry and senior reporter kaylacobbtv explain that even as costs climb, networks keep bidding on sports rights because live games remain the most dependable audience driver. To justify those deals, they push out more content, risking saturation along the way.

🔗 link in bio to read more on how sports is transforming the entertainment business.

## Stats

- **Views:** 990
- **Likes:** 18
- **Shares:** 0
- **Comments:** 0

## Tags

wrappro

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