# @thewrap on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DOHadoOEsvg
- **Gondola URL:** https://gondola.cc/posts/34018699-thewrap-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/a6b045caf0.jpg
- **Posted:** 2025-09-02T22:03:24.000+00:00
- **Account Owner:** The Wrap (@thewrap) — https://gondola.cc/thewrap

## Caption

#WrapPRO: TheWrap’s media editor Brian Lowry and senior reporter kaylacobbtv break down the $29 billion sports rights market — where networks and streamers pay big for live games, often at a loss, to keep control of TV’s most valuable content.

🔗 link in bio to read more on how sports is transforming the entertainment business.

## Stats

- **Views:** 559
- **Likes:** 6
- **Shares:** 0
- **Comments:** 0

## Tags

wrappro

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