# @davidjbrickley on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=ocmgTNkFy94
- **Gondola URL:** https://gondola.cc/posts/34444935-davidjbrickley-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/ff7bb2b194.jpg
- **Posted:** 2025-09-05T17:46:14.000+00:00
- **Account Owner:** David Brickley (@davidjbrickley) — https://gondola.cc/davidjbrickley

## Caption

David Brickley breaks down one of the most frustrating myths that still plagues social strategy in 2025: that follower count equals success.

- Why followers are still treated as a KPI by people who don’t get social
- The real metrics that actually drive growth and revenue
- How to structure internal goals around reach, engagement, and audience location
- Why geo-specific engagement can be more valuable than viral success
- How to reframe social performance for your boss, board, or C-suite

If you're still chasing vanity metrics, you're playing the wrong game.

#SocialMediaStrategy #DigitalMarketing #ContentMarketing #SocialAnalytics #BusinessOfSocial #MarketingTips #Leadership #SocialGrowth #SocialMediaROI #FollowerMyths #VanityMetrics #marketingadvice 

📬 Sign up for David’s monthly newsletter—Real insights, bold strategies, and the smartest plays in social delivered to your inbox 👉  https://www.stndigital.com/db/

Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital
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STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.
          ➡Check us out: https://www.stndigital.com/
          ➡Get in touch with our team: https://www.stndigital.com/contact/

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Want more insights? Follow David:

TikTok: https://www.tiktok.com/@davidbrickley
X: https://twitter.com/DavidjBrickley
LinkedIn: http://www.linkedin.com/in/brickley
Instagram: http://instagram.com/davidjbrickley
Facebook: https://www.facebook.com/davidjamesbrickley

Listen to Business of Social on:

Apple Podcasts:  https://podcasts.apple.com/us/podcast/business-of-social/id1328600108
Spotify: https://open.spotify.com/show/5qfh51SHCGBOa3o4Mebaix

## Stats

- **Views:** 27
- **Likes:** 2
- **Shares:** 0
- **Comments:** 0

## Tags

digitalmarketing, marketingadvice, leadership, marketingtips, socialgrowth, socialanalytics, vanitymetrics, followermyths, socialmediastrategy, socialmediaroi, contentmarketing, businessofsocial

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