# @davidjbrickley on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=c3-xJ3AJfU0
- **Gondola URL:** https://gondola.cc/posts/34444941-davidjbrickley-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/694303b821.jpg
- **Posted:** 2025-09-03T14:30:28.000+00:00
- **Account Owner:** David Brickley (@davidjbrickley) — https://gondola.cc/davidjbrickley

## Caption

🔥 The Indiana Fever and Pacers are out-engaging major brands—and they’re doing it without relying on follower count.

David Brickley sits down with Tyler Beadlescomb, SVP of Marketing Content at Pacers Sports & Entertainment, to break down how his team builds shareable content, taps into cultural moments like Stranger Things, and turns viral spikes into long-term fan growth.

📱 This episode covers:
- Why the Fever's draft-day animation became a full content franchise
- How to create branded content fans actually want to engage with
- The shift from follower-based goals to recommendation-based success
- What TikTok’s algorithm changes could mean for global reach
- How to build marketing that wins—regardless of your team’s record

#WNBA #IndianaFever #Pacers #CaitlinClark #TikTokStrategy #SportsMarketing #StrangerThings #businessofsocial 

📬 Sign up for David’s monthly newsletter—Real insights, bold strategies, and the smartest plays in social delivered to your inbox 👉  https://www.stndigital.com/db/

Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital

Chapters
00:00 Intro: Tyler Beadlescomb
06:35 Growth of the WNBA
10:15 Fever's Rise
13:47 Marketing Dream ⭐
39:30 Evolving Pacers/Fever Strategy
43:43 Caitlin Clark Toy-Story Draft Animation
47:45 The Impact of Global Reach
51:17 Creative AI: Balance Needed
55:40 Shared Goals Value with Partnerships
59:08 Common Team/Brand Mistakes
01:05:05 Controlling a Teams Destiny
--------------------------------------------------------------------------------------------------------------------------------------------------------------

STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.
          ➡Check us out: https://www.stndigital.com/
          ➡Get in touch with our team: https://www.stndigital.com/contact/

--------------------------------------------------------------------------------------------------------------------------------------------------------------

Want more insights? Follow David:

TikTok: https://www.tiktok.com/@davidbrickley
X: https://twitter.com/DavidjBrickley
LinkedIn: http://www.linkedin.com/in/brickley
Instagram: http://instagram.com/davidjbrickley
Facebook: https://www.facebook.com/davidjamesbrickley

Listen to Business of Social on:

Apple Podcasts:  https://podcasts.apple.com/us/podcast/business-of-social/id1328600108
Spotify: https://open.spotify.com/show/5qfh51SHCGBOa3o4Mebaix

## Stats

- **Views:** 92
- **Likes:** 5
- **Shares:** 0
- **Comments:** 4

## Tags

caitlinclark, strangerthings, pacers, sportsmarketing, indianafever, wnba, tiktokstrategy, businessofsocial

---
Copyright (c) Gondola