# @overneath_creative on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DOdabaSDZ7T
- **Gondola URL:** https://gondola.cc/posts/34466040-overneath-creative-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/7c9c92336c.jpg
- **Posted:** 2025-09-11T11:03:34.000+00:00
- **Account Owner:** Overneath Creative (@overneath_creative) — https://gondola.cc/overneath_creative

## Caption

Less “produced.” More real—by design.
104 deliverables across 17 programs, built vertical-first (9×16) to meet students where they scroll.
For WMU Haworth, we leaned into “strategic authenticity”—choices that put story over sheen to feel authentically student-made. We’ll share more over the next few weeks, including perspectives from the Director, Producer, and Editor on how this came together.

Team
Creative Director: drewdirects 
Producer: emmadfrantz 
DP: landonlacey 
Editor: distilled_walker 
Partner: hcobwmu  westernmichu 

#OverneathCreative #StrategicAuthenticity #VerticalVideo #9x16 #ReelsFirst #UGCInspired #AuthenticContent #HigherEdMarketing #EnrollmentMarketing #StudentRecruitment #VideoMarketing #Cinematography #Editing #CreativeStrategy #WestMichigan #Kalamazoo #WMU #HaworthCollegeOfBusiness

## Stats

- **Views:** 115
- **Likes:** 12
- **Shares:** 0
- **Comments:** 0

## Tags

videomarketing, westmichigan, editing, cinematography, enrollmentmarketing, 9x16, creativestrategy, higheredmarketing, wmu, studentrecruitment, reelsfirst, kalamazoo, verticalvideo, haworthcollegeofbusiness, overneathcreative, authenticcontent, ugcinspired, strategicauthenticity

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