# @pinknews on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DOs9xvtAvUY
- **Gondola URL:** https://gondola.cc/posts/34635974-pinknews-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/7e8818fbc0.jpg
- **Posted:** 2025-09-17T12:01:03.000+00:00
- **Account Owner:** PinkNews (@pinknews) — https://gondola.cc/pinknews

## Caption

The Great British Bake Off winner John Whaite is leaving adult subscription service 0nlyF4ns behind to focus on his baking business.

Whaite announced back in February that he would be starting an 0nlyF4ns account featuring explicit gay content, and would be “leaving the TV industry” firmly in his past.

At the time, he said he would be “focussing on business” including both 0nlyF4ns and his sweet treats company Ruff Puff Brownies.

In a post on Instagram on 16 September, Whaite revealed that his brownie business – plus his first brick and mortar store Ruff Puff Bakehouse, which opened Mawdesley in April – had given him “a true sense of purpose again”.

“I’m leaving 0nlyF4ns,” he wrote in the post, which included a selfie of the former Strictly Come Dancing finalist and his dog.

“Life has shifted in a way I couldn’t have predicted — Ruff Puff Bakehouse and Ruff Puff Brownies have taken up so much of my time, but in the best possible way. They’ve reminded me of a talent I’d neglected, and given me a new respect for the craft that first set me on this path all those years ago,” he continued.

“Working side by side with the team, creating something real and lasting, has shown me that my value isn’t in muscles or body image — it’s in building, baking, and sharing. For the first time since Bake Off 13 years ago, I feel a true sense of purpose again.”

Whaite assured his fans that his “new chapter” was “one rooted in passion” and that he was “ready” for the new challenge.

He rounded off his post by ridding himself of his 0nlyF4ns alter ego Jonny Boy, writing: “I’m not Jonny Boy, I’m just John, and I’m putting one foot in front of the other just like the rest of the world.”

#JohnWhaite #GBBO #GreatBritishBakeOff #LGBTQNews

## Stats

- **Views:** 40,228
- **Likes:** 2,040
- **Shares:** 0
- **Comments:** 57

## Tags

greatbritishbakeoff, johnwhaite, gbbo, lgbtqnews

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