# @dancespiritmagazine on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DO6XvFTjaCT
- **Gondola URL:** https://gondola.cc/posts/34776063-dancespiritmagazine-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/788cd1a2fe.jpg
- **Posted:** 2025-09-22T16:57:34.000+00:00
- **Account Owner:** Dance Spirit Magazine (@dancespiritmagazine) — https://gondola.cc/dancespiritmagazine

## Caption

You’re bound to have seen it by now. With more than 400 million views in just three days, gap’s “Better in Denim” dance video campaign has taken the internet by storm since it dropped on August 19. Choreographed by breakout talent itsrobbiesworld_, and set to kelis’ 2003 hit “Milkshake,” the video features girl group katseyeworld performing Blue’s addictively precise, quirky-yet-sexy movement alongside 30 denim-clad dancers. The result is a fun, edgy celebration of dance and togetherness (and denim) you can’t help but watch again and again.

So what went into the making of gap’s most viral ad yet? We spoke with Blue to find out. Head to the link in our bio for the full interview. 👖

📝: kirouette
📹: Clips from gap’s commercial choreographed by itsrobbiesworld_. All clips belong to gap.
📸: Robbie Blue. Photo by leegumbs.photography, courtesy blocla Talent Agency.

#RobbieBlue #KATSEYE #Gap #BetterinDenim

Media descriptions
(1) A video clip of a gap commercial featuring groups of dancers in denim against a beige backdrop.
(2) Robbie Blue, in jeans, a long-sleeved black shirt, and a backwards baseball cap, poses while sitting on a wood stool. He holds one arm and leans in with a serious expression.
(3) Text: “The main thing is the unity of so many people coming together from different backgrounds. That concept of togetherness is something the world is craving constantly. It hit me hard, especially when everybody was learning my movement.” —Robbie Blue on what made his  choreography resonate
(4) Text: “I feel like I’m still processing how huge this was. Every time I get on my phone, I’m reminded of how many people it’s touched.” —Robbie Blue on the virality of his “Better in Denim” choreography

## Stats

- **Views:** 0
- **Likes:** 453
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- **Comments:** 1

## Tags

betterindenim, robbieblue, katseye, gap

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