# @billboard on TikTok

- **Type:** Video
- **Original URL:** https://www.tiktok.com/@billboard/video/7553672430963723550
- **Gondola URL:** https://gondola.cc/posts/34855508-billboard-tiktok
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/faedc2bd24.jpg
- **Posted:** 2025-09-24T15:07:08.000+00:00
- **Account Owner:** billboard (@billboard) — https://gondola.cc/billboard

## Caption

After years of being celebrated in R&B circles, the 26-year-old singer-songwriter is stepping into a new chapter with her deeply introspective album ‘People Stories.’ Raised in Seattle and shaped by her Black and Japanese heritage, UMI first made waves with 2018’s “Remember Me” and has since built a devoted fanbase through international tours. With ‘People Stories,’ @umi leans into her ability to make the personal universal, blending folk-inspired storytelling with reggae, Japanese lyrics, and even 808-driven country influences. It’s an album that pushes past the music industry’s desire for easy labels, instead offering a globally resonant healing experience rooted in honesty and tradition. In our Rookie of the Month feature, UMI reflects on her journey so far, her decision to begin a new chapter with Epic Records, and what it was like collaborating with 6LACK and Diane Warren, all at Billboard.com #UMI #interview #Rnb #RnbVibes #newmusic 

## Stats

- **Views:** 1,401
- **Likes:** 140
- **Shares:** 4
- **Comments:** 6

## Tags

rnbvibes, interview, umi, rnb, newmusic

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