# @bmgstrategies on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DO8v7nQiehl
- **Gondola URL:** https://gondola.cc/posts/34907061-bmgstrategies-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/e74aa03c06.jpg
- **Posted:** 2025-09-23T15:07:57.000+00:00
- **Account Owner:** bmgstrategies (@bmgstrategies) — https://gondola.cc/bmgstrategies

## Caption

🚀 Meet Our Director of Communications: Kerrie Brasco Smith 🚀
 
Ask Kerrie what she’s reading, and you might hear about the latest on 📖 cognitive load theory just as quickly as you would hear about communication best practices. She’s endlessly curious about the mechanics of connection; why some messages resonate while others miss the mark.
 
That curiosity powered her six years at Oracle, where she served as Director of Communications supporting many senior executives through times of major transformation. Instead of settling for standard messaging, Kerrie researched how people process uncertainty and designed communications that helped teams lean into change rather than resist it, accelerating adoption.
 
Her colleagues often found her:
✨ Designing change narratives that address psychological barriers before they form
✨ Creating feedback loops that distinguish buy-in from surface-level compliance
✨ Using behavioral analytics to optimize message timing, format, and delivery channels
 
What looked like extra effort to others felt like solving puzzles to Kerrie. For her, it was never only about what to say, it was also about when and how people were most ready to hear it.
 
At Pacific Northwest National Lab, Kerrie applied that same research-driven approach to translate complex scientific ideas into compelling narratives for diverse audiences driving engagement.
 
At bmgstrategies, our clients benefit from Kerrie’s ability to treat communication as art 🎨 and science 🔬. Kerrie designs strategies that resonate across all levels, from frontline workers and factory teams to executives and external stakeholders alike.
 
⚡ The gap between brilliant strategy and successful execution often comes down to one question: Do people truly understand what’s being asked of them? Kerrie ensures the answer is always yes; bridging that critical gap with communications designed the way the human mind works.
 
👉 Learn more about our communications team: bmgstrategies.com
 
#CorporateCommunications #ChangeManagement #StrategicCommunications #BMGStrategies #Leadership #BehavioralScience

## Stats

- **Views:** 22
- **Likes:** 5
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## Tags

leadership, bmgstrategies, behavioralscience, corporatecommunications, strategiccommunications, changemanagement

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