# @worldbranddesignsociety on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DO8atKTEmCh
- **Gondola URL:** https://gondola.cc/posts/35088210-worldbranddesignsociety-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/05905d900e.jpg
- **Posted:** 2025-09-23T12:03:16.000+00:00
- **Account Owner:** World Brand Design Society (@worldbranddesignsociety) — https://gondola.cc/worldbranddesignsociety

## Caption

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Butterfly Cannon butterflycannon - Butterfly Cannon Creates Bold New Look for Rimmel London’s rimmellondon Active Beauty Range: ‘Kind and Free’
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Rimmel London has been leading the sustainable clean beauty charge with its Kind & Free range, featuring minimalist, natural, vegan formulas. But the world of beauty and especially clean beauty, has changed considerably over the past decade. Consumers are more demanding, more discerning - and younger. Gen Z is yesterday’s news; it’s all about Gen Alpha. And clean beauty is no longer a niche with them, it’s the norm.
The creative studio Butterfly Cannon was brought onboard to redesign Rimmel’s new skin tints, co-created with Gen Alpha to target their real skin concerns.
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#branding #brandidentity #branddesign #visualidentity #graphicdesign #graphics #logo #typography #packagingdesign #photography #labeldesign #RimmelLondon #worldbranddesign #worldbranddesignsociety

## Stats

- **Views:** 0
- **Likes:** 32
- **Shares:** 0
- **Comments:** 2

## Tags

packagingdesign, labeldesign, brandidentity, worldbranddesign, photography, branding, worldbranddesignsociety, rimmellondon, graphicdesign, branddesign, typography, graphics, visualidentity, logo

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