# @billboard on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=ducoCRurlVA
- **Gondola URL:** https://gondola.cc/posts/35160098-billboard-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/ecbd144d2f.jpg
- **Posted:** 2025-10-02T13:00:07.000+00:00
- **Account Owner:** billboard (@billboard) — https://gondola.cc/billboard

## Caption

What really makes a song go viral? And how do labels make them a hit? In this episode, Billboard On The Record our host Kristin Robinson sits down with the CEO of Atlantic Records, Elliot Grainge, on the first anniversary of his appointment to the job to talk about the label and the forces that are shaping the modern music industry, from the rise of TikTok and the aftershocks of COVID to the way new audiences are discovering music in real time. Elliot shares how he is building a new team at Atlantic, the genres that inspire him, and why artificial intelligence could dramatically change how artists are found and supported. 

Love what you hear? Follow Billboard On The Record on:
Instagram: https://www.instagram.com/billboardontherecord/ 
Apple Podcasts: https://podcasts.apple.com/la/podcast/billboard-on-the-record/id1838729298
Spotify: https://open.spotify.com/show/2iTn50KMXQWYJWeMxYeSzj 
@billboard YouTube so you never miss an episode.

Billboard On The Record is a podcast in partnership with SickBird Productions.

►► Subscribe for more music news: http://blbrd.cm/Proracf
►► See our latest videos: http://blbrd.cm/xOgw6VQ

About: Billboard is the world's most influential music media brand, with an unmatched authority among artists, fans and the industry. Billboard powers the ultimate global music destination and magazine, featuring unrivaled reporting on music news, issues and trends, the industry’s definitive charts, encompassing the most complete and well respected database of charts across all music genres, and elite conferences and events which regularly convene the industry and consumers around important conversations. 

Connect with Billboard Online:
Visit the website: http://blbrd.cm/s5w4vTm
Likes us on Facebook: http://blbrd.cm/ks26yg5
Follow us on Twitter: http://blbrd.cm/uRNqRoN 
Follow us on Instagram: http://blbrd.cm/6QaTrhn

#ElliotGrainge #AtlanticRecords #Rose #CardiB #AlexWarren #Billboard #BillboardontheRecord 

Elliot Grainge Unlocks The Secret Formula Behind Making Hit Songs | Billboard On The Record

Billboard
https://youtube.com/billboard

## Stats

- **Views:** 7,520
- **Likes:** 256
- **Shares:** 0
- **Comments:** 34

## Tags

billboard, billboardontherecord, elliotgrainge, alexwarren, rose, cardib, warnerrecords

---
Copyright (c) Gondola