# @creatoriq on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DNWHLvuMTDd
- **Gondola URL:** https://gondola.cc/posts/35343941-creatoriq-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/e549611671.jpg
- **Posted:** 2025-08-14T18:29:12.000+00:00
- **Account Owner:** CreatorIQ | Influencer Marketing Software (@creatoriq) — https://gondola.cc/creatoriq

## Caption

Which Maxx is maxxing out its creator marketing? 👀

We compared tjmaxx (U.S.) and tkmaxxuk (Europe) from 2020–2024, and here’s what we found ⬇️

📈 Both are growing fast, but TJ’s U.S. creator presence is massive compared to TK’s

🎯 tiktok and instagram rule the game, accounting for 95%+ of EMV in both regions

💡 TK’s boost comes from impactful content, TJ’s from a surge in creator volume

Bottom line: no matter the side of the pond, the Maxx brand knows how to win with creators 👏

Check out the full breakdown in our How to Build Brands and Influence People (HBBIP) newsletter ✉️ 

Link in bio 🔗

#CreatorMarketing #TJMaxx #TJMaxxFinds #TKMaxx #InfluencerMarketing #CreatorEconomy #Retail #Maxxinista

## Stats

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## Tags

retail, influencermarketing, maxxinista, tjmaxxfinds, tkmaxx, tjmaxx, creatormarketing, creatoreconomy

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