# @creatoriq on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DHLyEizRA1b
- **Gondola URL:** https://gondola.cc/posts/35344048-creatoriq-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/9a5b03dbae.jpg
- **Posted:** 2025-03-14T15:03:56.000+00:00
- **Account Owner:** CreatorIQ | Influencer Marketing Software (@creatoriq) — https://gondola.cc/creatoriq

## Caption

What’s one of the secrets to skyrocketing brand growth? Earned Media Value 🔑

EMV tracks the impact of creator content—measuring engagement, reach, and influence—to show how much value a brand gets from organic and sponsored mentions 📊

Skincare brand tirtir_global is a perfect example of EMV momentum, with an impressive $148.7M total in 2024 and 2.1K% YoY EMV growth, driven by strategic partnerships with powerhouse creators and the K-beauty craze 💄

Want to know how growing EMV is a signal of healthy brand growth? Check out TIRTIR's full success story in our CreatorIQ Top 100: Brands of the Year report—link in bio 🔗

#EarnedMediaValue #EMV #CreatorIQTop100 #CreatorMarketing #InfluencerMarketing

## Stats

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- **Comments:** 13

## Tags

influencermarketing, creatoriqtop100, earnedmediavalue, creatormarketing, emv

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