# @dentsu on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DNX5toIPawR
- **Gondola URL:** https://gondola.cc/posts/35356379-dentsu-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/49938ceb2e.jpg
- **Posted:** 2025-08-15T11:11:47.000+00:00
- **Account Owner:** dentsu (@dentsu) — https://gondola.cc/dentsu

## Caption

Looking back on our Cannes moment… 
In Japan, the only country where married couples are required to share a surname, 95% of women take their husband’s name.
Research from Tohoku University revealed a surprising projection: if current trends continue, by 2531 every Japanese person could share the surname “Sato.”
That insight inspired Sato 2531, a campaign brought to life by Kei Ishizuka and Shiho Kurihara of Dentsu Digital. Two months on from Cannes, we’re still celebrating its impact - and its 5 Gold, 1 Silver, and 2 Bronze Lions.🦁 
Full story via our bio.

#CannesLions #dentsuatCannes2025

## Stats

- **Views:** 2,295
- **Likes:** 0
- **Shares:** 0
- **Comments:** 7

## Tags

dentsuatcannes2025, canneslions

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