# @dentsu on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DHT0EFptyga
- **Gondola URL:** https://gondola.cc/posts/35356453-dentsu-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/4a8d11ff49.jpg
- **Posted:** 2025-03-17T17:54:58.000+00:00
- **Account Owner:** dentsu (@dentsu) — https://gondola.cc/dentsu

## Caption

Each quarter, we partner with leading cloud providers to host hackathons to drive innovation and collaboration.

To kick off 2025, dentsu partnered with Adobe, to host a global hackathon challenging technical teams to push the limits of AI-powered creativity. Using Adobe Firefly, Photoshop APIs, and AWS cloud solutions, our technical teams built innovative tools for creative automation, real-time content generation, and hyper-personalized marketing.

After an intense competition, 18 projects were submitted, with the winning ideas receive continued support to bring their prototypes to life:
🥇 Sparky AI – A no-code tool that democratizes Adobe Firefly, making AI-powered design accessible to all.
🥈 Creative Personalization Agent – AI-driven content that customizes marketing materials in real time.
🥉 The Phoenix Project – A breakthrough in hyper-personalized, AI-driven campaigns powered by telecom data.

👉 Swipe to see the highlights!
🔗 Click the link in our bio to read more! 

#InnovatingToImpact #Adobe #AWS #Hackathon #AI #innovation

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- **Likes:** 158
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- **Comments:** 4

## Tags

aws, innovation, innovatingtoimpact, hackathon, ai, adobe

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