# @bcg on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DADyUFjCxl2
- **Gondola URL:** https://gondola.cc/posts/35373589-bcg-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/3371111ef3.jpg
- **Posted:** 2024-09-18T12:58:35.000+00:00
- **Account Owner:** Boston Consulting Group (@bcg) — https://gondola.cc/bcg

## Caption

@dreamforce Day 1 Recap

An amazing opening Keynote
Salesforce+ Interview
Sold out sessions at the AMC Metreon and the BCG Lounge
Several engaging interviews with Business leaders - all in the BCG Studio
And more

What we heard:

Session: Driving Accelerated Value Through Sales Cloud Transformation with Marco Bill-Peter, Senior Vice President of Customer Experience and Operations, Red Hat

A targeted, bounded scope ensures quick value delivery, focusing on specific stakeholders and clarifying areas like e-commerce versus managed sales. A dedicated transformation operating model prioritizes new functionalities, aiming for an MVP in three months with frequent updates. Effective change management, including impact assessments and user feedback, drives adoption, while platform migration presents opportunities for data clean-up and governance improvements. Empowered decision-making and a strong focus on business value through backlog prioritization are key to achieving rapid, impactful outcomes.

Session: Unlocking Growth: Personalization and Loyalty in the AI Era with Aimee Johnson, Strategic Advisor, Atypical AI / Athos Capital

Many companies struggle to operationalize customer understanding, even though all business functions impact the customer experience (e.g., Finance with pricing, HR with hiring). To succeed as a customer-centric company, authenticity and trust are key. Personalization requires a cross-functional approach and starts not with technology, but with a deep understanding of the customer.

#bcgatdreamforce #df24

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## Tags

df24, bcgatdreamforce

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