# @prettylittlemarketer on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DPx8__RDJta
- **Gondola URL:** https://gondola.cc/posts/35657467-prettylittlemarketer-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/95178ee412.jpg
- **Posted:** 2025-10-14T07:02:08.000+00:00
- **Account Owner:** pretty little marketer (@prettylittlemarketer) — https://gondola.cc/prettylittlemarketer

## Caption

i went to meta festival in London and it completely shifted how i think about discovery 👀 

meta are building the tools to help brands reach people where they’re actually discovering products: AI-powered creative testing that helps over 4 million advertisers generate variations without massive production budgets, partnership ads that let you amplify creator content with paid spend, and reels that get reshared 4.5 billion times a day.

because the way people find products isn’t through traditional search anymore, it’s through social platforms, through creators, through content that shows up in their feed. AI is now driving 20% of traffic to major retailers while traditional search traffic is down 25% since 2018.

thanks for having me, meta! #AD #MetaFestival

## Stats

- **Views:** 1,459
- **Likes:** 213
- **Shares:** 0
- **Comments:** 10

## Tags

metafestival, ad

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