# @benzinga on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=y9Z-Af-J6rc
- **Gondola URL:** https://gondola.cc/posts/35768848-benzinga-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/3f68c62589.jpg
- **Posted:** 2025-10-15T16:01:47.000+00:00
- **Account Owner:** Benzinga | News That Moves (@benzinga) — https://gondola.cc/benzinga

## Caption

What happens when a health food brand born from a surfer’s kitchen turns into a publicly traded company?

Laird Superfood (NASDAQ: LSF) is redefining the functional food market under CEO Jason Vieth — from mushroom-powered coffee to partnerships with Costco and Bluestone Lane. In this episode of Marketopolis, Jason shares what it takes to scale a micro-cap brand into a global challenger, build long-term trust with retail investors, and lead a lean team with big company discipline.

Jason explains:
◼️ How Laird Hamilton and Gabby Reece’s wellness philosophy became a national brand
◼️ Why “coffee solutions” are the growth engine behind Laird Superfood’s success
◼️ How to manage quarterly pressures as a small-cap public company
◼️ What retail investors misunderstand about long-term value creation
◼️ Why culture, discipline, and team trust drive real growth
◼️ How Laird is expanding beyond plant-based into dairy-based protein

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🎧 Marketopolis
 ◼️ Listen on Spotify → https://open.spotify.com/show/2zg0uDhKwzX3Eznw0wkbpT
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📚Chapters
00:00 Welcome to Marketopolis
00:58 Inside Laird Superfood
01:53 The Journey of Jason Veith
06:55 Public vs. Private Company Dynamics
09:58 The Role of Laird and Gabby
12:08 Company Culture and Team Dynamics
17:00 Investor Relations and Market Awareness
19:59 Distribution Strategies and Partnerships
29:47 Product Development and Market Trends
39:49 The Future of Laird Superfood

⚠️ This episode was recorded on September 24th, 2025

#Marketopolis #Benzinga #LairdSuperfood #JasonVieth #CEO #podcast

## Stats

- **Views:** 10,614
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## Tags

benzinga, marketopolis, ceo, jasonvieth, podcast, lairdsuperfood

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