# @boratatae on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DPz9DIcEgaF
- **Gondola URL:** https://gondola.cc/posts/35784914-boratatae-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/96d2b63a89.jpg
- **Posted:** 2025-10-15T01:40:20.000+00:00
- **Account Owner:** Taehyung info updates (@boratatae) — https://gondola.cc/boratatae

## Caption

[Business News Today] Inside Celine’s 591% profit surge: How BTS’s V transformed the French fashion house into Asia’s fastest-growing luxury lab!

Celine’s partnership with BTS’s V has reshaped the luxury landscape. Appointed global ambassador in March 2023, V helped propel Celine Korea’s operating profit by 591% to ₩17 billion and revenue past ₩307 billion within a year — outpacing Louis Vuitton, Hermès, Chanel, and Rolex.

Analysts credit the surge to V’s unmatched influence. His digital appearances generated US$274 million in earned media value, while his 2025 Paris Fashion Week attendance alone brought US$13.1 million, making him the season’s most impactful musician.

Celine’s desirability ranking in Korea has since soared, fueled by V’s vast, highly organized global fandom that amplifies every campaign into a viral event. 

Can other brands replicate the “V Effect”? Experts are divided. Some say it’s unique to V and BTS’s unmatched global fandom, while others see a replicable formula — a culturally fluent star paired with strong creative direction. Rival labels like Dior, Gucci, and Prada are trying similar K-pop collaborations, but few have matched the authentic synergy of Céline—V.

🔗 Read full article here: https://business-news-today.com/inside-celines-591-profit-surge-how-btss-v-transformed-the-french-fashion-house-into-asias-fastest-growing-luxury-label/

#VxCelineEte26 
#TAEHYUNGxCELINE #PFW
celine thv

## Stats

- **Views:** 0
- **Likes:** 4,404
- **Shares:** 0
- **Comments:** 90

## Tags

vxcelineete26, taehyungxceline, pfw

---
Copyright (c) Gondola