# @bbcnews on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DQMF329CjnX
- **Gondola URL:** https://gondola.cc/posts/36227876-bbcnews-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/e601b9f325.jpg
- **Posted:** 2025-10-24T10:39:12.000+00:00
- **Account Owner:** BBC News (@bbcnews) — https://gondola.cc/bbcnews

## Caption

"It was... an opportunity for us."
 
A German company inadvertently embroiled in the Louvre Museum heist has made the most of its free publicity - by launching a new ad campaign.
 
A lift from Werne-based firm Böcker was used in the heist, and this week the company published a social media post featuring the image of its furniture ladder extending up to a balcony outside the Gallery of Apollo in Paris.
 
"When you need to move fast," reads a banner under the image. "The Böcker Agilo transports your treasures weighing up to 400kg at 42m/min - quiet as a whisper."
 
Video has emerged of the alleged thieves escaping on the mechanical ladder after stealing €88m worth (£76m; $102m) of France's crown jewels on Sunday.
 
Speaking to the AFP news agency, the company's managing director said they used "a touch of humour" when it became clear no one was injured in the heist.
 
Tap the link in BBCNews’s bio find out how the alleged jewel thieves also stole the lift.
 
(📷 Getty, Reuters)
 
#Lourve #BBCNews

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- **Comments:** 333

## Tags

lourve, bbcnews

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