# @grininfluencermarketing on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=G7aGhxt9348
- **Gondola URL:** https://gondola.cc/posts/36572949-grininfluencermarketing-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/772683d39b.jpg
- **Posted:** 2025-06-02T22:05:48.000+00:00
- **Account Owner:** GRIN (@grininfluencermarketing) — https://gondola.cc/grininfluencermarketing

## Caption

Step inside Beyond the Mirror—a bold conversation with the beauty marketers behind Fenty Beauty and ColourPop.

In this panel from IRL by GRIN, Yasmine H. Parrish (Fenty Beauty) and Colette Killworth (ColourPop) sit down with Megan Vasquez to unpack what’s really working in beauty marketing today - from creator partnerships to cultural moments, authenticity, and where the industry is headed next.

✨ How do the most talked-about brands stay ahead of trends?
✨ What role do creators really play in driving beauty sales?
✨ How should marketers think about virality vs. long-term brand building?

If you're building a beauty brand, running influencer programs, or just love the intersection of culture and commerce - this one's for you.

Leave a comment and tell us: What stood out most from this conversation?

#GRIN #FentyBeauty #ColourPop #BeautyMarketing #influencermarketing  #CreatorMarketing #IRLbyGRIN #DTCMarketing #BrandStrategy #TikTokMarketing #BeautyCreators

## Stats

- **Views:** 72
- **Likes:** 4
- **Shares:** 0
- **Comments:** 0

## Tags

irlbygrin, influencermarketing, grin, brandstrategy, tiktokmarketing, dtcmarketing, beautymarketing, fentybeauty, creatormarketing, colourpop, beautycreators

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