# @grininfluencermarketing on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=cQXi6oj27yo
- **Gondola URL:** https://gondola.cc/posts/36572977-grininfluencermarketing-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/4e71849a72.jpg
- **Posted:** 2023-02-25T05:13:06.000+00:00
- **Account Owner:** GRIN (@grininfluencermarketing) — https://gondola.cc/grininfluencermarketing

## Caption

On today’s episode, host Katya Allison is joined by two members of Historic Agency: Mark Miller, Co-Founder and President, and Ted Vaughn, Partner - Brand, Culture and Strategy.

Mark and Ted literally wrote the book on company culture and, in their conversation, they share a few key insights into building a brand’s cultural identity:

Culture has to have concrete mechanics attached to it; it can’t be abstract.
Brand alignment can be more important than a traditional “healthy” culture.
Don’t sacrifice good culture for the sake of keeping one high-performing employee.
A successful cultural framework can turn your employees into brand ambassadors.
Employees should have the same experience with a brand’s identity and culture as customers.

Company culture is intrinsically connected to brand identity and should be a part of all marketing conversations within an organization.

Mark Miller - Instagram
Ted Vaughn - Instagram
Historic Agency
Historic Agency - Instagram
Culture Built My Brand
Katya Allison
GRIN - LinkedIn

#Content #influencermarketing #ecommerce #creatormanagement

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit Grin.co.

## Stats

- **Views:** 132
- **Likes:** 4
- **Shares:** 0
- **Comments:** 0

## Tags

influencermarketing, creatormanagement, ecommerce, content

---
Copyright (c) Gondola