# @grininfluencermarketing on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=T3QWcts1wYc
- **Gondola URL:** https://gondola.cc/posts/36572987-grininfluencermarketing-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/1e5e484576.jpg
- **Posted:** 2023-02-25T02:59:18.000+00:00
- **Account Owner:** GRIN (@grininfluencermarketing) — https://gondola.cc/grininfluencermarketing

## Caption

On today’s episode, host Katya Allison is joined by Rand Fishkin, Co-Founder and CEO at SparkToro, to hear how brands can more accurately market to their target demographic.

Rand offers several insights into best practices for better, targeted marketing:

- Focus on targeting your audience, not just your potential buyers.
- People who don’t buy your product can still amplify your brand voice to reach new buyers.
- Influence isn’t always about reaching a bigger audience but about reaching the right audience.
- Don’t try to market to everyone. No product is perfect for everyone. An audience that’s too broad can dilute your marketing impact.
- To help find an audience, think of your product in terms of what problem it solves.
- Never underestimate the value of data in shaping a targeted marketing campaign.

As Rand tells it, differentiating between an audience and buyers is foundational to gaining traction with brand marketing.


- Rand Fishkin
- SparkToro
- SparkToro - Twitter
- Katya Allison
- GRIN - LinkedIn

#Content #PR #Affiliatemarketing #Influencermarketing #Creatormanagement

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit Grin.co.

## Stats

- **Views:** 252
- **Likes:** 6
- **Shares:** 0
- **Comments:** 1

## Tags

influencermarketing, affiliatemarketing, creatormanagement, pr, content

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