# @ballcorporation on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/C92dZfTRs4w
- **Gondola URL:** https://gondola.cc/posts/36761919-ballcorporation-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/0895f2838c.jpg
- **Posted:** 2024-07-25T15:36:23.000+00:00
- **Account Owner:** Ball Corporation (@ballcorporation) — https://gondola.cc/ballcorporation

## Caption

We teamed up with minalbaoficial to help remedy a prevalent yet complex issue in the visually impaired community: reading can labels. 
 
Together, we created an aluminum can with a braille-embossed lid that helps individuals with visual impairments know what they’re grabbing from the cooler. 

We’re thrilled to share that our braille-embossed lid won the Best Design in Latin America as part of Fast Company’s 2024 Innovation by Design Awards! 🏆
 
As the first in the Brazilian market, our braille-embossed lid offers two options: water (agua) and sparkling water (agua gas). This was a difficult undertaking, as can lids are circular, which can prove confusing for languages like braille, which are read left to right. 
 
Being precise with the size of dots and distance between dots was crucial to relaying the correct message for readers. We worked with the fundacaodorinanowill (the Dorina Nowill Foundation for the Blind), an expert organization in Brazil, to ensure that our braille-embossed lid follows the standards for braille in terms of legibility. 
 
The 2024 Innovation by Design Awards, hosted by the leading business media outlet fastcompany , celebrates designers and businesses who are addressing today’s most pressing challenges and anticipating tomorrow’s critical issues. The Best Design entries were judged on functionality, originality, beauty, sustainability, user insight, cultural impact, and business impact. 
 
We believe this innovation can help improve the drinking experience for visually impaired individuals and spur more progress in can design. 

Many thanks to Fast Company, and congratulations to the other award honorees! 👏
 
#Innovation #PackageDesign

## Stats

- **Views:** 0
- **Likes:** 462
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- **Comments:** 8

## Tags

innovation, packagedesign

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