# @neocon_shows on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DQ7DyohjdxJ
- **Gondola URL:** https://gondola.cc/posts/36779317-neocon-shows-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/2c18aa9983.jpg
- **Posted:** 2025-11-11T16:25:00.000+00:00
- **Account Owner:** NeoCon (@neocon_shows) — https://gondola.cc/neocon_shows

## Caption

How do you translate the world’s most iconic toy into a global headquarters?

wearebdg anchored lego’s new 157,000-square-foot Boston Hub on the core concept of “clutch power”—the way bricks interlock to hold a creation together, yet allow for infinite new iterations.

The result is a workplace that is both sophisticated and joyfully inventive, where every floor is a destination and a colorful journey. Design details, from the custom millwork to the circular motifs and acoustic applications, subtly weave in the LEGO identity.

This project proves that play is a strategic element of design, unlocking potential and energy in the modern professional setting. We love seeing how solutions from NeoCon exhibitors were integrated to bring this vibrant, human-centric vision to life!

Photo credit: Eric Laignel

#BDGArchitecture #LEGO #interiors

## Stats

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- **Likes:** 105
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## Tags

bdgarchitecture, lego, interiors

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