# @blake_lawrence on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DQ-LcnpgWdE
- **Gondola URL:** https://gondola.cc/posts/36868445-blake-lawrence-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/9e65258e6a.jpg
- **Posted:** 2025-11-12T21:35:26.000+00:00
- **Account Owner:** Blake Lawrence (@Blake_Lawrence) — https://gondola.cc/Blake_Lawrence

## Caption

Women’s sports are becoming one of the biggest growth engines in NIL — and the numbers tell the story:

1️⃣ From 2022 to 2024, NIL revenue in women’s sports grew 4.5× faster than men’s sports.

2️⃣ By 2027–28, women’s sports are projected to reach $663.3 million a year in NIL spend — more than double what they saw in 2021–22.

3️⃣ Women now account for 32.2% of all NIL deals, and when you remove football, they make up 43.8%. 

4️⃣ Women athletes are slightly more active in NIL. Their profiles on Opendorse are ~2.8% more complete, showing higher engagement and professionalism.

5️⃣ Under the new revenue-sharing rules, women’s sports are expected to receive only 8–12% of school NIL money — leaving a major opportunity for brands to step in.

Follow me for more on how money moves in college sports.
Check out my book NIL 101 in the link in bio — use code IG40 for 40% off.

#NIL #WomensSports #CollegeSports #SportsBusiness #Opendorse #NIL101 opendorse

## Stats

- **Views:** 813
- **Likes:** 39
- **Shares:** 0
- **Comments:** 0

## Tags

sportsbusiness, womenssports, nil, collegesports, opendorse, nil101

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