# @blakey.j on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/CB0Jt6ilJVp
- **Gondola URL:** https://gondola.cc/posts/3689307-blakeyj-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/8d3804a5b6.jpg
- **Posted:** 2020-06-24T10:42:17.000+00:00

## Caption

Just a little bit of a hustle work. - BRIEF -
The project was redesign and rebrand the latest version of the AFL Evolution 2 video game, with aim to elevate the packaging and other visual touch points to a level where it would compete with such sporting titles as NFL Madden, NBA 2K and FIFA even if the gameplay does not. - SOLUTION -
The use of four different cover athletes not only pushed me to create a cover that reflected the cover athletes on-field personality and standing within the sports history but was an attempt to also broaden customers likelihood of purchasing the game in a cheap manner (coverslips). As AFL has a very "tribal" following, using players from varying states, achievements and positions within the sport would broaden that appeal.

#afl #brisbanelions #richmondtigers #carltonblues #fremantledockers #ps4 #graphicdesign #aflevolution2 #redesign #rebrand #wickedwitch #trublu

## Stats

- **Views:** 0
- **Likes:** 25
- **Shares:** 0
- **Comments:** 1

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Josh | @jblakes13 | https://gondola.cc/jblakes13 | Graphic Designer |

## Tags

wickedwitch, redesign, aflevolution2, afl, trublu, richmondtigers, ps4, carltonblues, fremantledockers, rebrand, graphicdesign, brisbanelions

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