# @covymoore on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DLS9fushkbv
- **Gondola URL:** https://gondola.cc/posts/36911748-covymoore-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/98f020e038.jpg
- **Posted:** 2025-06-24T20:03:43.000+00:00

## Caption

2017 ➡️ 2024
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The Ponoka Stampede isn’t just the biggest and best sanctioned rodeo in Canada — it’s one of those rare events where you feel the privilege of stepping in and being pushed to elevate your work every single year. That should be the motivation for any creative at any event, but in Ponoka, it’s simply scaled up.
With hundreds of thousands of dollars handed out to rodeo competitors and chuckwagon racers, and a lineup that showcases both rising stars and established talent across events and acts, there’s nowhere else like it in Canada. Looking back at my work from 2017 to last year is a night-and-day comparison, and I credit that growth to the incredible people I work alongside — both near and far.

For me, it’s always sport first. But a very close second is ensuring the people who pour tens of thousands of volunteer hours into making this event what it is know that their efforts are not lost on me. I’m incredibly lucky to make a living in this sport, even in the small role I play.

Tomorrow night kicks off the 2025 edition of the Ponoka Stampede — one of two golden hour performances — and I can’t wait to step back into that arena. Competitors from across North America and beyond make the annual pilgrimage to these hallowed grounds in hopes of earning that jacket and buckle.

It’s an incredible week of action in the busiest time of the year for rodeo, and I’m proud to continue building the visual assets of the Ponoka Stampede and supporting their marketing partner Amber Williams with eye-catching, story-driven imagery that continues to set the standard in marketing for Canadian rodeo.

Best of luck to every competitor, stock contractor, contract act, and the amazing volunteer crew that makes this all happen. Let’s make it another unforgettable week!

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#firstbestdifferent #wildwestof36 #ponokastampede #rodeo #western #cowboy #cowgirls #photojournalism #actionsportsphotography #marketing

## Stats

- **Views:** 0
- **Likes:** 938
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- **Comments:** 10

## Tags

actionsportsphotography, photojournalism, cowgirls, ponokastampede, firstbestdifferent, wildwestof36, rodeo, marketing, western, cowboy

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