# @thegistusa on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DRKd1O6goun
- **Gondola URL:** https://gondola.cc/posts/37044614-thegistusa-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/d3eaaf2b2f.jpg
- **Posted:** 2025-11-17T16:01:46.000+00:00
- **Account Owner:** The GIST USA (@thegistusa) — https://gondola.cc/thegistusa

## Caption

It's almost as if female fans don't need to be spoon-fed and babied sports news – we're true fans and we've BEEN dedicated for a long time. 🤫⁣
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Sky Sports launched its new “female-focused” TikTok channel, Halo, on Thursday… and shut it down two days later after fans called it patronizing, infantilizing, and “one of the worst concepts” they’d ever seen. 😶⁣
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Halo — branded as the “little sister” to Sky Sports — leaned into “hot girl walks” and matcha to explain actual sports highlights. Women’s sports fans were quick to push back.⁣
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“We’ve spent the last 50 years trying to come away from stereotypes,” said 23-year-old fan Emily Trees. “We deserve our own space… we don’t need to be the ‘little sister’ to anyone.”⁣
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Another fan, Millie Jones, added: “I don’t need a pink, glittery sidepiece to the normal content. I just need equal representation.”⁣
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After widespread criticism, Sky deleted nearly all posts and issued a statement: “We’ve listened. We didn’t get it right.”⁣
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The takeaway? Fans don’t want sports content “made for women.” They want sports content that includes women, and treats them like the fans they already are – like The GIST does. 😉 #thegist⁣
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#sportsbiz #womeninsports #sportsfan #sportsfandom

## Stats

- **Views:** 13,328
- **Likes:** 1,532
- **Shares:** 0
- **Comments:** 14

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| The GIST USA | @thegistusa | https://gondola.cc/thegistusa | Sports Media Outlet |

## Tags

sportsbiz, womeninsports, sportsfan, thegist, sportsfandom

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